I Love Lippy

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Posts Tagged ‘Balmshell’

Brilliant and Fun Lippy Packaging

Posted by ilovelippy on October 10, 2011

When walking into Sephora or my local drug store with the intention of seeking out a new favorite lippy, one of the things that reels me in is some of the creative packaging ideas companies are using to get me to buy their product. And let me tell you, it’s working. Here are some of my favorite beauty brands and their genius ideas for making their lippies unique.

Urban Decay Pocket Rocket Lip Gloss not only lets you undress your man with a swivel of the tube (thanks to hologram technology), but it’s super slim, so it won’t bulge if you need to carry it in your pocket (or small makeup bag). This lip gloss, which comes in three shades, goes on super smooth sans stick (now, try applying and saying that 10 times fast).

Balmshell Lip Gloss comes in very unique packaging. Depending on the shade you chose (from sheer milky pink to vibrant lavender to clear glitter), the tube contains a moving illustration with a story line. Example: Shopaholic is the story of a woman who has an addiction — ahem — to shopping…most likely for lip gloss. She goes into a boutique for a few things, and comes out with her doorman carrying her purchases. Once you’ve used up all the lip gloss, the handle can be unscrewed and re-attached to the keychain that comes with the product.  It’s super cute, a good conversation starter and comes in a variety of colors — and stories.

This next one isn’t as much about packaging as it is about being brilliant and thoughtful to women’s needs. Philosophy Amazing Grace  pink lip gloss and roll-on fragrance duo is genius for us on-the-go girls. Heading out to a date right after work? Slick on this pretty pink lip gloss and roll on this clean and feminine scent in your cab ride and you’ll be ready to go.

Kisses,

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